LinkedIn content engines for investors and VCs
Stop beingthe best kept secretin venture.
I only need 30 minutes to build you a LinkedIn presence that closes deals.
Alright, here’s the thing
Your next best deal is already following someone else
I don’t have to tell you how competitive the market has become. Real founders don’t cold-pitch strangers anymore. They pitch investors they feel like they already know.
Founders scroll before they pitch. Your profile is the first meeting, whether you turn up to it or not.
LPs back people they feel they know. Hard to feel known when your last post was a fund announcement from 2021.
The investors winning at this aren’t louder or smarter. They’re just visible.
You’re not. Yet.
Two ways to be forgettable
01
The Ghost
You’ve been meaning to post since 2017. Too busy, not sure what to say, mildly terrified of sounding dumb. So you say nothing. And to every founder and LP scrolling past, you simply don’t exist.
02
The Echo
You post, but it sounds like everyone else. Recycled fundraising advice with a little AI flavouring on top. Technically visible, instantly forgotten.
The good stuff is already in your head
You already have things to say. You just don’t think of them as things worth saying. There are deals you’ve done well and others you haven’t. You’ve watched founders miss the same pattern forty times and they still keep missing it. They need to hear it. That’s what they follow investors for, and it’s exactly what I pull out of you.
How it works
You talk. I do the rest.
01
The call
Every two weeks, we talk for thirty minutes. About you, and about the industry through your lens. Kind of like a podcast. I record the call and turn it into content. Pretty simple, right? RIGHT??
02
I build
From that one call, I write your next two weeks of LinkedIn posts. Every line traces back to something you actually said, usually phrased the way you actually say it. Once you approve, I schedule them.
03
You show up
You’ll have the sexiest feed on LinkedIn, filled with content that sounds like you at your sharpest. Founders start recognising your name. LPs all want to be your friends. GPs all want to be you. And all you did was talk for half an hour, twice a month.
How it actually works
Every line traces back to something you said
Not a claim, a receipt. Here’s thirty seconds of a client thinking out loud on a call, and the post it became.
What he said on the call
Raw transcript, unedited
“...yeah so the thing that, I mean it happens constantly. A founder comes in and they’ve got the whole deck, right, the market size slide, the competition matrix, all of it, and they’re twenty minutes in before I have any idea what the company actually does. And I don’t— it’s not their fault, someone taught them that. Someone told them that’s how you pitch. But like, I’ve got maybe four minutes of real attention in that first meeting and they’re spending it on TAM. The founders who get money out of me, honestly, they usually open with the problem in one sentence and then they just talk about the customer. That’s it. Like the last three checks I wrote, all three of them, I knew what they did in the first sixty seconds. Every single one.”
What went out
LinkedIn · Tuesday
Most founders lose me in the first four minutes.
Not because the company is bad. Because they spend those minutes on market size.
Someone taught them that. Deck, TAM slide, competition matrix, twenty minutes in and I still don’t know what you do.
I have about four minutes of real attention in a first meeting. That’s the honest number.
The last three checks I wrote had one thing in common. I knew what the company did inside sixty seconds.
Open with the problem in one sentence. Then talk about your customer.
That’s the whole pitch.
Highlighted — his words, carried straight through. No take was invented. Nothing was borrowed from anyone else’s feed.
See for yourself
Read how I write about investors
I built and write a directory of emerging managers and solo GPs. Every profile is written by hand from what the investor has actually said. It’s the clearest sample of my work you’ll find, so go and read it.
Why me
One thing, for one kind of investor
No AI. Ever.
I’m not an AI hater. I just think it’s bad at writing, and I’m not afraid to say so.
Not a content mill.
I’m not churning out “10 lessons from Q3” for forty clients at once. A handful of managers at a time, on purpose, so I can go deep on each voice.
Emerging managers only.
Fund I through III, solo GPs, angels still building a name. Not billion-dollar funds with a brand already doing the work for them. And definitely not TikToks for a dentist.
Pricing
Two plans. Still simple.
I try not to confuse anyone with plans and add-ons and tiers and whatnot.
Limited spots, on purpose
The Engine
$3,000/ month
- A 30-minute content interview every two weeks
- Two weeks of LinkedIn posts from every call, all in your voice
- You approve everything before it goes anywhere
- Scheduling and publishing, handled
- Edits until it sounds exactly like you
- A monthly look at what’s working, and what’s not
I go deep, so I keep the roster small. When I’m full, I’m full.
Feeds and inboxes
The Flywheel
$5,000/ month
- Everything in The Engine
- Plus a newsletter I write, run and send for you
- A 45-minute call instead of 30
- Your content lands in founder and LP inboxes, not just feeds
- One voice across both, because it all comes from your head
Same small roster rule. If anything, this one fills up faster.
Straight answers
Questions you haven’t asked (yet)
Isn’t this just ghostwriting?
Sort of, except the words are actually yours. I don’t invent hot takes and stick your name on them. I pull out what’s already in your head and shape it. Your mum would recognise your voice in it.
Do you use AI to write it?
No. That’s the whole point. AI is why every investor on LinkedIn sounds like the same person. A human writes every word, from your words.
How much time is this, really?
Thirty minutes every two weeks. That’s pretty much it.
What if I don’t know what to post about?
Everyone says that. Then they get on the call and won’t shut up. You’ve got years of deals, passes and opinions in there. Finding the posts is my job, not yours.
How many clients do you take?
A handful, on purpose. Going deep on someone’s voice doesn’t scale and I’m not going to pretend it does. When I’m full, there’s a waitlist.
Do you do more than LinkedIn?
LinkedIn’s the main thing. But yes, newsletters too. I strongly believe you need to own your audience rather than rent it.
One last thing
The VC your next founder follows didn’t wait until they felt ready. They just started.
Just give me thirty minutes of your time.
Or write to me: team@heralabs.io